Everything is going green - even at McDonald's
McDonald’s is committed to environmental protection and sustainability. As part of this effort, the fast-food giant is revamping its corporate identity. The McDonald’s red, which previously served as the background for the yellow “M,” will be replaced by green in the future.
The color green is intended to underline the burger chain's increased commitment to the environment, as a spokesperson told the industry service Horizont.net. The color change will be implemented gradually. In Switzerland, the new logo will be used for new restaurant openings for the time being. In mid-December, one of the first McDonalds restaurants with the new logo will open at the Kölliken highway service station, according to Tagesanzeiger.ch. Further restaurants will then feature the green and yellow logo next year. The logo of the American company has hardly changed so far. The logo was created by Jim Schindler in 1962. In 1968, the name McDonald's was added to the logo with the curved M.
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