Last but not least: Jaguar shows its claws
Do you remember Mercedes' dancing chickens? Jaguar shot its own version and shows what it thinks of its German competitors.
To explain the Magic Body Control stability program, Mercedes-Benz had the chickens dance to "Upside Down" in September ("Last but not least", 25.09.2013). The Jung von Matt spot caused a worldwide sensation, amusement and amazement at the animal perfection that can only serve as a model for humans - in addition to an accusation of plagiarism by Ogilvy & Mather Frankfurt.
//www.youtube.com/watch?v=5Srrn5m-C9A
On Tuesday, Jaguar USA published a parody of the celebrated suspension system. And makes it clear that it is not one of the goals of the traditionally sporty car dealership to let customers glide along the road like on a sedan chair. Disco off! (hae)
