Budget: Erdmannpeisker at the start for Rivella
Erdmannpeisker secured the Rivella account following a competitive pitch. The Biel-based agency won over the client with a cross-media campaign.
Classic, below-the-line and online measures are used. The latter will be realized in collaboration with Orange8 Interactive. Creative Director Gabriel Peisker's team is already working flat out on the campaign implementation, the advertisers wrote in a press release on Monday. The launch is scheduled for April 2010.
