Wirz and Ikea: Christmas together instead of alone
No one should be alone at Christmas. IKEA and Wirz find a place for everyone to join in the celebration.
"No Empty Chairs at Christmas" is the name of the initiative that Ikea Switzerland has launched this year for Christmas. The furniture store brings people together for the feast of love. On Noemptychairs.ch, everyone can offer a place to celebrate. Or get in touch with people who still have a free chair. It doesn't matter if you are a single parent, if your relatives live abroad, or if you are a family that wants to put down an extra chair for the feast. Somewhere, there's a place for everyone to join in the celebration. Ikea's vision of creating a better everyday life for the many people was the inspiration behind the creation of the "No Empty Chairs at Christmas" Internet portal. Because it's not just furniture and furnishings that create a better everyday life for people, but also being together.
The non-commercial platform was designed and developed in cooperation with Wirz Werbung. It has been online since the beginning of December until shortly before Christmas. Now only a lot of people have to register and Christmas will not only be the feast of love but also the feast of encounters.
Responsible at Ikea: Christoph Widmer (Social Media Manager), Virginia Calisi (-Bertschinger) (PR Manager), Katrin Polzer (External Communication Manager), Annelies Bühler (Project Leader Campaigns). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Rob Hartmann (CD), Angela Erni, Barbara Hartmann, Paul Labun, Tanja Jablanovic (AD) Lilian Metzker, Isabelle Bühler (Screendesign), Wolfgang Bark, Marietta Mügge (Text), Petra Dreyfus, Eva Boretti, Stefan Schmid, Yves Rückert, Prisca Grollimund, Ariane Tavakol (Consulting).
