Last but not least: Calculated risk
The fact that this condom advertisement was banned in Australia probably doesn't bother those responsible: the spot is being celebrated on the Internet.
With so much implied slipperiness, other countries would probably get cold feet: The condom manufacturer Four Seasons Condoms seems to have more or less consciously accepted the TV ban. No big deal: what is funny, naked and forbidden is welcomed by the Internet community with a kiss on the hand and distributed free of charge to the ends of the earth. In figures: Over three million clicks in three weeks and counting. Sex sells - over and over again. But condom manufacturers are excused: Their field of business does not allow for alternative topics. The poorest! (hae)
