Blue Spirit: Patrik Luther new in the team

With Patrik Luther, a proven POS & trade professional joins Blue Spirit. Patrik has many years of experience on the customer side (consumer electronics), at trade agencies and in the 3D production sector and has learned the various facets of sales promotion from the ground up. Most recently, as Managing Director of Proretail for more than three years, he successfully translated his accumulated know-how into added value at the POS for clients such as BMW, Apple, Microsoft and Migros.

According to a press release, Patrik is an ideal addition for Blue Spirit Communications to further expand the trade area of expertise. This was quickly confirmed after the first joint projects. As of 1 December 2013, Luther will therefore be formally integrated into the organization in order to support the projects of Blue Spirit customers as Senior Project Manager POS & Trade on at least 50 percent.