Cinema advertising: advertising rates unchanged in 2010
The 2009 movie year is coming to a close with an expected 10 percent increase in attendance compared to the previous year. Movie theater advertising rates for 2010 will remain unchanged, as the movie theater marketing agency Publicitas Cinecom announced on Tuesday.
Cinema advertising for the coming year can now be booked with the Publicitas subsidiary. However, there are innovations in the area of cinema research: on the one hand, the newly designed Mach Cinemaon the other hand, the benchmark and post analysis tool Cinema Admission Monitor (CAM) can now show the visitor forecast according to different target groups.
