Advertising agency for Lung League: new cigarette brand launched
The majority of people with COPD are smokers or former smokers. To raise awareness of the disease among these high-risk groups, the Swiss Advertising Agency has launched a new cigarette brand called COPD and is promoting it for the Zurich Lung League using a retro advertising style.
The campaign assumes that someone who smokes is also paying cash at the kiosk for becoming fatally ill. Because with every pack of cigarettes, you buy a little more of the incurable and deadly disease COPD. The subjects should address this as simply as possible, strikingly and without admonishing fingers.
Responsible at the Lung League Zurich: Robert Zuber (Managing Director), Alexandra Vogel (Head of Public Relations). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Mike Krüll (Text/Concept), Sascha Fanetti (Senior AD), Sarah Erni (AD Assistant), Sebastian Day (Graphics), Oli Bergmann, Fabienne Tschanz (Consulting), Andi Laub (DTP).
