Last but not least: The expert in the media
How should experts in the media world present themselves? When experts appear on the evening news, those dressed with an eye for style often come across as more competent than their colleagues with a slightly more unconventional sense of style. Should experts therefore be sent to a style consultant before their television appearance?
Here's the test:
The likeable-looking man is the political scientist Claude Longchamp, who heads the JRC Bern Institute (Research for Politics, Communication and Society) and makes a prediction on the upcoming vote in the news program. As the report shows, his outfit is a disguise. Longchamp appears confident in front of the camera and his choice of clothes ensures that his appearance attracts the necessary attention. A style consultant, completely superfluous. The more authentic, the better. And by the way: a little pep can't hurt the show.
