"The decisive competition in the digital markets has long been taking place beyond content"
The third edition of the TV 2.0 Summit took place on Thursday at the sold-out Kaufleuten in Zurich. Highlights included keynote speeches by Volker Herres (ARD) and Daniel Heaf (BBC Worldwide).
In addition to TV experts from German-speaking countries such as Volker Herres (Program Director Das Erste), Ingrid Deltenre (General Director EBU) or Alexander Mazzara (CEO and Founder Joiz), Daniel Heaf (Chief Digital Officer BBC Worldwide), one of the leading experts in the field of digital strategies and innovation, Daniel Panto (Digital Manager at Endemol), Andreas Briese (Strategic Partner Development Manager at YouTube), Dirk Specht (Head of Business Development Electronic Media at FAZ), Doron Hacmon (Managing Director Products and Online Media Group at Liberty Global) and Arndt C. Groth (CEO Publigroupe), international TV giants will also provide insights into successful business models, strategies and marketing concepts in the future TV business. And Dirk Specht emphasizes: "The decisive competition in the digital markets has long been taking place beyond content: It's about the digitalization of (business) processes. This is a question of technology and business models."
In the sold-out Kaufleuten Klubsaal, interesting and forward-looking statements were made in front of an international audience. Volker Herres observed that Internet usage is increasing, while television usage remains stable. "The internet has not yet taken anything away from television. Nevertheless, television will have to change."
In terms of future trends, Daniel Heaf believes that the ratio of live TV to on-demand usage will change significantly in favor of the latter over the next five or six years. "Today, most people still watch TV in real time. But that will change rapidly. Live TV will continue to dominate usage behavior, but even 25% on-demand would be a spectacular change." And Ingrid Deltenre states: "If you want to have a vibrant media landscape, there is no way around the public service model."
In addition to renowned representatives, young voices and TV concepts were also heard, including Lukas Hotz, CEO and co-founder of Layzapp with the beta launch of their second screen app. The date of next year's edition has already been set: the fourth edition of the TV 2.0 Summit will take place on November 27, 2014.
