Swiss Radioworld: Ralf Brachat takes over as manager
Ralf Brachat will become Managing Director of Swiss Radioworld. Bruno Oetterli, who has been leading the company on an interim basis since its founding in July 2013, will resume his duties as Senior Consultant and Delegate of the Board of Directors.
With the signing of federally certified sales manager Ralf Brachat as of March 1, 2014, Swiss Radioworld has succeeded in gaining a proven sales specialist with international experience in the music and entertainment sector, according to a statement. Brachat has held various positions at Warner Music Switzerland since 1999. Since 2004, he has been responsible as Sales Director at Warner for the introduction of the digital business segment, among other things, and has been Co-Managing Director of Warner's Swiss branch since 2008. He is a member of the board of IFPI Switzerland (industry association of Swiss music labels), a member of the professional group Phono-produzierende Schweiz and a member of the board of trustees of the Stiftung Phonoproduzierende.
Together with the two other members of the management team Hans Lackner, Head of Operations / Deputy Managing Director, and Martin Baumgartner, Head of Business Development, as well as a motivated team of radio specialists, Brachat intends to exploit the potential of the radio genre. "Radio was interactive before any other media and is used by all age groups throughout the day. Our job is to make sure that radio gets the piece of the advertising pie that matches its advertising effectiveness. That's my goal for Swiss private radio and swiss radioworld," says Brachat, explaining his plans as Managing Director.
