Coop Rechtsschutz launches customer magazine

The magazine, with its unusual format and appearance, aims to stand out from conventional insurance company customer magazines and thus give readers access to the various facets of the law. It provides insights into the inner workings of the company. Real legal cases are described in a striking way and commented on by lawyers, technical terms are explained in a simple way, and employees talk about what they particularly appreciate about their work. Of course, the CEO also has his say and reveals why the company is still called Coop, but is no longer Coop.

Core was developed and produced by the Baldinger & Baldinger agency and Die Magaziner. The advertising-free magazine is published once a year in two languages. The target audience is the partners and customers of Coop Rechtsschutz. The circulation is 10,000 copies. The magazine can be ordered at this link can be read online and downloaded in PDF format.