Small agency achieves great things
Die junge Agentur Andersdenker aus Belp hat für das KMU Solar 2 eine crossmediale Kampagne zur Kundengewinnung realisiert. Die Kampagne erzielte eine zweistellige Responsequote.
In the first step, an image-personalized postcard was sent to the potential customers of Solar 2. The recipient was then able to log in to "their" personalized website via a personal URL (PURL). A personalized QR code was also integrated for this purpose. On the PURL, the customer was greeted with a personalized offer and could order a gift. In the third step, the desired gift and, if applicable, the product order were delivered to the customer.
This cross-media campaign achieved a response rate of over 20 percent and positive feedback far beyond the industry, as the agency reported in a press release on Thursday.
