Ruf Lanz: Advent theme realized for Sport Factory Outlet
Ruf Lanz has developed an unusual Advent motif for Sport Factory Outlet. It shows Raphael's famous angels, who are obviously suffering from acute shortness of breath.
Sport Factory Outlet in the Bally area in Schönenwerd sells leading sports brands at factory prices. These include city, mountain and downhill bikes from Scott, Cannondale and BMC. Reason enough for Ruf Lanz to develop an Advent theme that is likely to stand out in the usual Christmas romance. It shows Raphael's famous angels, who are obviously suffering from acute shortness of breath. The message: For better air; give bikes for Christmas. The motif is now being used in advertisements, on posters in F12 and F200 format - and as a mega poster on the facade of the outlet.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Thomas Schöb (text), Marcel Schläfle (AD), Kristina Burch (consulting). Illustration: Raffael, Reto Fontana, Stephan Dietlicher.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Thomas Schöb (text), Marcel Schläfle (AD), Kristina Burch (consulting). Illustration: Raffael, Reto Fontana, Stephan Dietlicher.
