Wirz shows what life is like for Ikea

Home means more than just a few pieces of furniture: it is the feeling of being at home - surrounded by people and things that you love. This is precisely the attitude that Ikea's new image campaign aims to convey. It was announced in a press release on Thursday.

Wirz Werbung created a TV commercial for the campaign that tells the story of a family living together - as authentic and unembellished as it gets. With a twinkle in its eye, the film shows how a couple of parents prepare for a children's birthday party in their own four walls and how, thanks to Ikea's clever ideas, it turns out to be great fun for everyone.

Responsible at Ikea: Mikael Pilblad (Marketing Manager Switzerland), Katrin Polzer (External Communication Manager), Annelies Bühler (Project Leader Campaign). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Raul Serrat (CD), Marietta Mügge, Bianca Kury (Text), Rahel Nemitz (Art Direction), Petra Dreyfus, Yves Rückert, Stefan Schmid (Consulting), Sebahat Derdiyok (Agency Producer), Bigfish (Film Production), Sean Meehan (Director), JingleJungle (Sound Studio).