Spiked: Zombies celebrate Christmas too

Anne-Friederike Heinrich, a freelance contributor to *Werbewoche*, on gifts for smartphone zombies.

They are part of the street scene: creatures that walk in front of glass doors, stumble off the sidewalk onto the street or run into other people because they find their display more exciting than looking at the world around them. Such smartphone zombies live dangerously, but only rarely does anything happen to them. Apparently, just like drunks and small children, cell phone addicts have their own guardian angels - presumably in the form of an app.

Smartphone zombies have a more intimate relationship with their cell phones than with other people. They give their device a name, cover it with glittering stones, give it a warm cover and polish its display with a special sponge. According to a Forsa survey, young people can't imagine a week without their smartphone and would rather give up television for seven days than their cell phone. And, the demographers' hair stands on end: for 60 percent of all those surveyed by Forsa, the cell phone was more important than their love life; among women, as many as 70 percent said they would rather do without sex than their cell phone. Oooops.

 
Hot gifts

The Christmas season is approaching. And as if gift-giving wasn't hard enough already, because almost everyone has everything, there are usually one or two smartphone zombies among those who expect a gift from us. But what could you give a zombie? With a cell phone case? Already available. An app! And which one? A new glitter stone! Can you fit another one on there? A good idea would be a navigation system that allows you to walk around looking at the display without the risk of accidents. But that would have to be programmed first. Fortunately, a coffee retailer that is now also established in Switzerland and has long been selling more than just fragrant beans is helping us out with gift ideas: you can buy smartphone jewelry plugs there, a "decorative dust cover for the headphone socket". The Züriberg version with glittering stones, the Kindskopf version as an owl or fox. Dusty headphone sockets should be clear THE problem of the future. It is therefore highly recommended to strike.

If you haven't quite finished with analog yet, you can also buy a ballpoint pen (which used to be used to write letters and notes) with a silicone tip from the coffee magnate. The silicone side is designed for fingerprint-free operation of the smartphone, the refill for the analog world. All with glittering stones, of course. But the absolute hit are the touchscreen gloves for CHF 11.95 a pair. Thanks to the touch points on the thumbs and index fingers, you can operate your cell phone, tablet or digital camera even in winter without getting cold paws. The only thing that could be painful is blowing your nose with these things.

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