Last but not least: The bells never ring so sweetly
Six men in boxer shorts ringing «Jingle Bells»—the internet loves it. The ad gets about one and a half million views per day.
//www.youtube.com/watch?v=9PVhIMr4ScI
It's that simple. The clip's viral success comes as no surprise. The U.S. retail chain Kmart has already had several YouTube hits with its commercials. The «subtle innuendo» formula has also worked reliably in the past. For example: free shipping… «Ship My Pants»… nearly 20 million views since April 2013:
//www.youtube.com/watch?v=I03UmJbK0lA
The commercial for Kmart's gas savings («Big Gas Savings») also delighted an audience of millions. Understandably so. (hae)
