Ruf Lanz: Time out at ADC
For the upcoming ADC judging in January 2014, Ruf Lanz has decided, for once, not to submit any work. However, anyone who suspects a rift with the ADC will be disappointed.
Since its founding in 2001, Ruf Lanz has always been among the most awarded agencies in the annual judging of the Art Directors Club Switzerland. In the last four years, Ruf Lanz has even been the most awarded agency - last year, among other things, thanks to the ADC's first evergreen for the VBZ campaign.
"We have no problem with ADC and still consider it an important entity," say owners Markus Ruf and Danielle Lanz. "But after investing a lot of energy and time in ADC in addition to work over the past eleven years, we decided to use those funds for another exciting venture for once."
For 2014, the independent, owner-managed agency says it is planning a project that will highlight the impact of creative communications from a variety of angles and, above all, become a reward for the agency's longtime clients.
