Houdini: Publicitas takes over marketing

Publicitas Cinecom, the marketing organization of Publicitas for audiovisual cinema advertising, and Neugass Kino AG, cinema operator in Zurich and Lucerne, are renewing their partnership. In addition to the marketing of the Riffraff cinema in Zurich and the Bourbaki cinema in Lucerne, the mandate also includes the marketing of the new Houdini cinema complex, which will open in spring 2014 at Kalkbreite in Zurich. The Houdini digital cinema complex will expand the cinema market in Zurich with five screens including a 3D auditorium. Houdini is being built in a central location between districts 3 and 4 in Zurich and aims to enrich the cinema landscape with an innovative cinema concept. Neugass Kino has a long-standing arthouse tradition and combines sophisticated film programming with an appealing gastronomic culture in its cinemas.

Christian Wittmer, Head of Cinema & TV: "As a cinema complex for studio films, the Houdini offers advertising clients the opportunity to place their products and advertising messages centrally and in an innovative environment, thereby addressing their target group extremely effectively. We are delighted to be able to offer the new Houdini by Neugass Kino in our portfolio in Zurich in addition to the tried-and-tested Riffraff cinema."

Res Kessler, Managing Director of Neugass Kino: "We are delighted about the renewal of our partnership with Publicitas Cinecom and, based on the proven cooperation to date, we will continue to place our full trust in the team in the future. The "Houdini" is a new addition to the arthouse sector in Zurich and we are convinced that we have chosen the right partner in Publicitas Cinecom as the most experienced Swiss cinema marketer to make the best possible use of the versatile potential of this project."