Ogilvy One: Social Game for Sanagate
Ogilvy One created the Pac-Man-inspired game «In flagranti» for the health insurer Sanagate.
The users collect in the Facebook Game money and must not be caught in flagrante delicto by the inspector. Sanagate thus playfully integrated the new fall campaign on Facebook. The campaign was also created by Ogilvy One: "Sparort" - a short film in which Inspector Stutz solves savings crimes in Switzerland.
Responsible at Sanagate: Antonia Lepore, Head of Marketing & Services; Désirée Seuret, Marketing & Communications Specialist; Fabio Gschwind, Marketing Assistant. Responsible at Ogilvy One: Sophie Hutter (consulting); Benjamin Franken (CD/idea and creation).
