Last but not least: PR interview 2.0

The relationship between journalism and PR is one of the much-discussed media topics at the moment. The Werbewoche article "A phantom is on the loose" by Isabel Imper takes a detailed look at the topic and lets all sides have their say. The journalist Ronnie Grob recently formulated ten questions (and answers), which in turn led PR agency partner Andreas Hugi to a Counterstatement moved. In his current Editorial Werbewoche editor-in-chief Pierre C. Meier concludes that the communications industry must also have a vital interest in preserving media credibility.

A segment on the "Heute-Show" by ZDF foreign affairs reporter Martin Sonneborn confirms how many communications managers imagine their former profession. Most people are familiar with the former Titanic editor-in-chief and Die Partei co-founder Sonneborn. Apparently not to Deutsche Bank. The fact that it granted one of its rare interviews to him seems grossly negligent from a PR perspective. The prerequisite for the interview was that it had to be conducted exactly as Deutsche Bank had prepared it in advance. Every question formulated, every answer formulated.

"So I was supposed to play the lead role in a fake interview for the bank. Deutsche Bank was damn lucky - that's one of my specialties," says Sonneborn in the opening credits of the relaxed interview. Roll the movie. (hae)