Last but not least: Folksy dogs

Dogs under water are - quite rightly - all the rage. The book of the same name by photographer Seth Casteel became a bestseller worldwide and is now on every second bookshelf (also quite rightly). He photographs dogs underwater, usually immediately after jumping into the cool water.

But that was a year ago - a long time for water dog fans. Well, the Swedish insurance company Volksam is now remedying the situation by releasing a cool diving commercial. Incidentally, Volksam achieved worldwide viral fame with its last campaign:

The parachuting cats caused such outrage among many (naive, but at least animal-friendly) people that even CNN had to do educational work. The diving dogs should not cause any heated tempers. Even though the entire marine environment was probably added afterwards - they dived voluntarily. And they really dived. (hae)