Scotti thinks about the next generation for Elex

The Zurich agency, which had already developed the new CI for the Swiss manufacturer of filter systems, had a special gift idea, according to the press release: as forward-looking as Elex is, the company is already thinking about potential future customers and therefore asks the recipient of the mailing to give the Caran d'Ache colored pencil box contained in it to a child. But the recipient only finds the answer in the accompanying letter - the first thing he reads on the folder is the provocative text "This is a gift for your successor". Elex has also given itself a present for its 75th anniversary and has equipped itself for the future in the form of a new corporate identity. The new-look image brochure is enclosed with the mailing. The mailing was sent to 200 customers worldwide in English and German.
Responsible at Elex AG: Ulrich Leibacher (Managing Director), Peter Studer (Head of Sales). Responsible at Scotti: Nina Scotti (overall responsibility), Ivan Scotti (CD), Florian Schumacher (AD), Robert Tobler (text).