Evoq relaunches Lustenberger 1862 cheese brand
Lustenberger 1862 is a hard cheese produced according to an original recipe and time-honored tradition. Following a brand audit, Evoq relaunched the cheese brand on behalf of Lustenberger & Dürst.
Lustenberger 1862 is available exclusively at Aldi Switzerland. Processed according to an old family recipe and traditional craftsmanship, the loaves mature under the loving supervision of the Maîtres Affineurs for 180 days in the family cellar into an unmistakably flavorful cheese - as original and genuine as Switzerland itself.
The positioning was described in a brand story and brought to the point with the claim. The design was built up from matching graphic elements, with particular attention paid to impact at the P.O.S. and a high-quality staging. The new design was also adapted to the website. The company Lustenberger & Dürst from Hünenberg refines and distributes numerous high-quality Swiss cheese varieties and brands and exports them to various countries.
Responsible at Lustenberger & Dürst: Richard Gander, Carmen Sanchez. Responsible at Evoq: Christian Sutter, Susanne Pfäffli (Consulting, Text), Christoph Stalder (Design Direction), Hanna Meier (Design).
