Exxtra: Audi brought closer
The current open-air exhibition at Sihlcity in Zurich showcases Audi's A3 model family. A promotional campaign is also being used to introduce the public to Audi connect, the in-car internet service.
In a statement on Monday, Audi draws attention to the open-air exhibition, which connects the Internet, the vehicle and the visitor. Visitors are photographed via Instagram and the photo is posted so that the visitor can immediately admire his or her portrait on the navigation screen in the car. Large Futurecom InstaScreens throughout the Sihlcity area show the posts in a loop and every participant can take part in the competition.
The advertising materials designed by Exxtra, such as posters, billboards and stickers, as well as the promotion realized by Allaccess in cooperation with Futurecom, can be seen and experienced at the Sihlcity shopping center.
Responsible at Audi: Erich Hunold (Head of Marketing), Barbara Wernli (Head of Advertising), George Kumpera (Head of Events). Responsible at Exxtra: Sarah Paul (graphics), Marion Lim (text), Catherine Pearson (DTP), Susan Baumgartner, Viviane Kessler (consulting). Responsible at Futurecom: Ivan Kellenberger, Michael Höhn (IT). Responsible at Allaccess: Rebecca Haug (Management).
