MTV: Outsourcing of productions planned

MTV Networks International is reevaluating its business model in Germany. A report to that effect by the media service Kress was confirmed by company spokeswoman Marie-Blanche Stössinger.

The company is "considering outsourcing its TV and digital productions", Stössinger is quoted as saying on Kress.de. In concrete terms, this means that MTV Networks, with its four channels MTV, Viva, Nick and Comedy Central, no longer wants to produce itself, is reducing its internal infrastructure and is relying on independent production companies outside the Group.
Stössinger explains the move as follows: "This step is intended to free up resources that allow greater flexibility in production and commissioning as well as the acquisition of new content from partner production companies." Viva and MTV are affected, as Nick and Comedy Central already work exclusively with production companies.
According to information from Kress, editors and employees involved in production were threatened with dismissal on Wednesday. Stössinger denies this. No final decisions have been made. However, she also says: "The details of the changes are currently being discussed with the affected departments and the works council."

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