Exxtra: The sound of 300 hp
Exxtra launched an online campaign for the new Audi S3, which has 300 PS and sounds the part. An interactive website takeover lets every internet user experience these engine sounds for themselves.
The mouse is used to control a model of the Audi S3 across the entire website. The sound effects are linked to the acceleration of the mouse, which, according to the press release, results in a particularly realistic sound reproduction - a special experience with 300 hp.
URL (For testing) W133.ch/audi/s3/sound
Responsible at Audi: Barbara Wernli (Advertising Manager), Stefanie Koch (Advertising Project Manager). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Daniel Bieri (ECD), Thomas Bosson (AD), Florian Tillmann (text), Susan Baumgartner, Viviane Kessler (consulting), Rafael Tucev (programming). Media: Mediacom, Andreas J. Bartneck.
