1.6 billion mobile views in September
Net-Metrix's mobile report clearly shows that apps and mobile sites are being used more frequently and on an increasing number of devices. Significant growth rates have been recorded in the half-year comparison, and total usage reached 1.6 billion page views in September.
Certified usage data for over 90 Swiss mobile sites and apps
Net-Metrix's mobile publication makes it possible to compare the certified usage data of the participating offerings. Since spring 2013, certified usage figures for mobile networks have also been published. With the mobile site and apps of tio.ch, the September publication also publishes usage data for an Italian-language offering for the first time. This means that offers in the three most common national languages are now represented and allow the mobile publication to grow further: While around 40 mobile offers took part in spring 2012, there are currently already over 90 mobile sites and apps of well-known Swiss providers. The current usage figures are even more impressive: While just under 1.2 billion page impressions were registered in March 2013, the figure had risen by 400 million by September 2013 to around 1.6 billion (+35.9 percent). Clearly, the use of mobile sites and apps is popular with many Swiss people and continues to grow significantly.
High usage growth for mobile offerings
With 1.27 million unique clients - that is, the number of different devices via which the offer was used at least once in the period under review - the mobile site of 20min.ch - D-CH leads the top 10 in September 2013. In a half-year comparison, this corresponds to growth of 38.3 percent. The mobile site of Blick Online is also very popular, with over one million unique clients (+ 31.3 percent). At the unique client level, the mobile site of Search with 832'000 (+ 34.6 percent), the iPhone app of 20min.ch - D-CH with 708'000 (+ 8.4 percent) and the mobile site and iOS universal app of local.ch with 673'000 (+ 34.9 percent) and 552'000 (+ 7 percent) unique clients respectively follow. With the mobile sites of Tilllate (522'000 unique clients, + 23.7 percent) and ImmoScout24 (368'000 unique clients), offerings from the "Entertainment" and "Service" sectors are also represented in the top 10.
In terms of the number of visits, news offerings were in the top ten places in September 2013, as they were six months ago: 20 Minuten Online (D-CH and W-CH) occupies a full six places in the top 10. The top ranks in terms of monthly visits are occupied by the iPhone app of 20min.ch - D-CH with around 22.3 million visits (+ 13.6 percent) and the mobile site of Blick Online with 12.8 million visits (+ 16.3 percent). The Android app of 20min.ch - D-CH follows in third place with 11.81 million visits (+ 35.9 percent). Other frequently used offerings are Blick Online's news iPhone app with 5.5 million (+ 9.7 percent), Bluewin's mobile site with 3.85 million (+ 68.4 percent), and Tages-Anzeiger's iOS universal app with 3.61 million visits (+ 9.9 percent).
