Media Focus SEM Trend Report 8/2013
The market research company Media Focus has published the Trend Report on the developments in search engine marketing of 2013. The focus topic of the month: SEA in the optical industry.
The Trend Report notes a 2.3 percent increase in SEA budgets across all industries. For the second time this year, the automotive industry recorded the strongest increase (14.5 percent). Also seeing a significant increase in SEA budgets is retail. (12 percent). Consumer electronics is the only industry to lose in September, and that by 5 percent.
This month's focus topic analyzes which advertisers were ahead in SEA around the terms of glasses, contact lenses & co. Visilab.ch was clearly the best positioned and was the only retailer in the top 10 that, in addition to its online store, also operates a branch network under the same brand.
