Simon Ammann travels for Kuoni
Die Marke «Direkt Reisen» von Kuoni heisst neu «direkt + ehrlich reisen». Botschafter der frisch lancierten Marke ist der zweifache Doppel-Olympiasieger Simon Ammann. «Schweizer raus», meint Ammann in der aktuellen Kampagne und empfiehlt: «Schweizer, rein in die Ferien».
The relaunch has not only changed the name and appearance of the brand, but also the pricing concept: the tour operator promises to show what the trip costs and what it earns. The idea to relaunch the brand was initiated in-house by Remo Masala, Head of Branding and Marketing at the Kuoni Group, and was born in Kuoni's futurelab, said Lucia Tallo from Kuoni when asked by Werbewoche. The same applies to the idea of engaging Simon Ammann as a "travel ambassador". The direct marketing concept, content and realization were developed and implemented together and in close cooperation with the agency MSB+K.
