Wunderman: Online promotion realized for Orange

Orange is using a large-scale campaign to draw attention to the new Optima offer. Wunderman has developed an online promotion for this.

Editorial - November 30, 2009

With Orange's Optima price plan, customers can call three numbers for free, and with New Optima they can also call all networks. In keeping with the theme, Wundermann has developed an online promotion that revolves around the three favorite numbers. On the microsite My-3-favorite-numbers.ch the user enters the names of their three favorite numbers to take part in a prize draw for a city trip to Paris for themselves and their three friends. Each of the three specified friends receives an e-mail notification and has to guess who has chosen them as their favorite number. Whoever is correct can win an iPhone.
The promotion will be teased with a comprehensive online campaign throughout Switzerland with various special formats and branding days on major online portals such as 20 Minuten, NZZ, Blick, Doodle and MSN. In addition, the new Orange offer will be advertised with various New Optima banners.

Responsible at Orange: Andrea Rinnerberger (Director Communications), Martin Zehnder (Senior Communication Project Manager), Michela Vecchiola (Segment Marketing Manager), Xavier Trousseau (Senior Proposition Project Manager). Responsible at Wunderman: Renato Di Rubbo (Managing Director); Rahel Güttler, Stéphanie Bertschi (Consulting); Roger Rüegger (CD); Patrick Bucher (Concept/Text); Isabelle Bischoff (Concept/Design); Ivan Kellenberger (Head of IT Services); Tobias Danielsson (Flash-/Multimedia-Developer); Christoph Wirth (IT Consultant/Software Engineer); Jan Wiezorek, Sandro Heuberger (IT Services).

Branding Day