Zenithoptimedia: Beat Krebs new CEO
Beat Krebs, who has served as COO of the Zenithoptimedia agencies since March 2013, will assume the role of CEO effective November 1. His predecessor, Brigitte Gubser, is leaving the company in November at her own request.
Jonas Eliassen, Brand Director of the local agency BG Media, and Gérald LeMeur, responsible for the Zenithoptimedia branch in Nyon, will remain on board, according to the press release. Gubser joined Bemberg, Gedenk, Media in 2006 as Client Service Director and took over responsibility for the entire agency group as CEO following the departure of the two founders and Managing Partners Dietmar Bemberg and Andreas Gedenk in May 2010.
"These have been exciting, challenging and eventful years," summarizes Gubser. "Together as a team, we have restructured the agency and optimized and further developed it with a view to the challenges of the future. I will devote myself to new tasks in the future. But first I'm looking forward to realizing a long-held dream with my husband: an extended sailing trip in the South Pacific. I am very happy that I know the agency is in the best hands in every respect with Beat as CEO and will always remember my time at ZenithOptimedia fondly."
Beat Krebs joined Zenithoptimedia in March after more than ten years at Omnicom Media Group, where he held various positions and most recently contributed significantly to the optimization of processes and workflows as COO. Beat Krebs: "A year ago, Brigitte Gubser gave me the opportunity to succeed her as CEO of Zenithoptimedia after an induction period. I am looking forward to this challenge and will continue the repositioning initiated by Brigitte and embark on a successful future with a motivated team".
Nicole Prüsse, Chairman Zenithoptimedia Northern, Central and Eastern Europe: "Brigitte Gubser took over the then owner-managed agency over three years ago and realigned it to the changing communication requirements of an increasingly digital media landscape. She succeeded in establishing the "Live ROI" approach of the global Zenithoptimedia network at the Zurich and Nyon locations, thereby sharpening the agency's profile. Under her leadership, Performics, the specialist agency for performance marketing, was launched in Switzerland, and Brigitte Gubser also helped to establish the Vivaki Exchange media competence center as the agency group's purchasing organization in Switzerland. We regret Brigitte's decision and would like to thank her most sincerely for the trusting collaboration over the past few years. We wish her all the best, both professionally and personally."
