Vizner Borel: Hired Kaya Yanar for Migrolino

Milo is supposed to revive the "store around the corner" and have an integrative effect as a protagonist in culturally heterogeneous Switzerland. Milo is a warm person, helpful and open to all customers' needs, the advertisers describe Milo's character. "Milo is just a pleasure to have around... he is apolitical, funny, sometimes a bit awkward but still quick-witted." The national campaign includes all advertising media in the communication mix for Migrolino's brand building: TV campaign, print and posters as well as POS and PR event. The TV campaign was realized by Manifesto Films under the direction of Reto Salimbeni.

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Responsible at Migrolino: Markus Laenzlinger (CEO), Andrea Schindler (Marketing Manager). Responsible at Shell Switzerland: Derk Louwerse (Head of Service Station Business Switzerland), René Barfuss (Fuels & Forecourt Implementer Roof), Shemsije Muharemi (Marketing). Responsible at Migrol: Daniel Hofer (CEO), Simon Jossi (Head of T&B, Sales & Marketing), Anita Candolfi (Marketing T&B), Thomas Frehner (Marketing T&B). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (art direction), Nina Treml (text), Sascha Knauer (consulting/strategy), Patricia Tschumi (consulting). Manifesto Films TV Spot Production: Shannon Mildon (production), Reto Salimbeni (direction), Roman Camenzind (music). Photography: Christian Grund PR: Public-Images Event: Merz & Partner Media: OMD Switzerland. Image editing/Litho: Detail.