Nescafé: Word of Mouth Campaign
The Paroli agency is accompanying the launch of the new Mini me with a "Word of Mouth" campaign in keeping with the current zeitgeist. We are looking for 2500 ambassadors in Switzerland.
The ambassadors will test the Mini me extensively for six weeks. During this time, they will talk and report on their experiences online and offline. Nescafé Dolce Gusto wants to incorporate the ambassadors' candid opinions into the future development of its products. If you would like to become an ambassador or find out more about the campaign, please contact Theinsiders.eu log in.
People who enjoy coffee at home want good quality and want to prepare it as quickly and easily as possible, the company said in a statement on Monday. With Mini me, Nescafé Dolce Gusto combines quality, design and variety in the most compact form: For young coffee lovers moving into their first apartment, as well as young families with little space in the kitchen.
