New love: Lenzerheidi and Gigi from Arosa
A national advertising campaign is promoting the new ski resort connection between Arosa and Lenzerheide. Maybaum Film produced the national TV commercial for the campaign on behalf of the agency Küttel Laubacher.
Based on the print and online advertising, Lenzerheidi and Gigi from Arosa are also the focus here. They represent the two ski resorts, which have fallen in love and will be one in the future.
Director Stephan Usteri and DOP Daryl Hefti were responsible for the implementation of the spot. The result is an atmospheric good-feel commercial that shows the versatile offer on and off the slopes of Arosa and Lenzerheide, according to a statement on Friday.
Responsible at the marketing group Arosa/Lenzerheide: Pascal Jenny, Yvonne Wüthrich. Responsible at Küttel Laubacher: Nicole Laubacher, Daniel Küttel. Responsible at Maybaum Film: Michel Frutig (production manager), Stephan Usteri (director), Daryl Hefti (DOP).
