Y&R Group Geneva receives multiple awards

Young & Rubicam Group Geneva has been awarded its first Bronze Effie for the "Dilemmas" campaign, which was created on behalf of the UNHCR, the UN Refugee Agency. The European Association of Communications Agencies (EACA) announced the winners on September 18 in Brussels. The EACA Euro Effies are regarded as a benchmark for the efficiency of marketing and communications campaigns. Only works that have achieved proven and measurable success in two or more European markets are honored.

The aim was to make people understand what terrible decisions refugees have to make. In this way, they develop compassion and are more willing to help. This is exactly what the international and multidisciplinary agency's "Dilemmas" campaign achieved. Throughout the media, people were encouraged to confront the predicaments of refugees and asked the question: "What would you do?"

Young & Rubicam Group Geneva launched the campaign in June 2012 in several countries around the world. The task was to get the target audience to put themselves in the shoes of refugees in order to understand the predicament they find themselves in. Without a media budget, the campaign secured over 500,000 dollars worth of global media coverage. UNHCR Special Envoy Angelina Jolie also generated numerous reports on online media. In two months, the campaign generated coverage in over 100 countries and over 1.2 million followers on social media.

In addition to the Effie, the campaign also won two "Grand" awards at the Grand Prix Romand de la Création, which took place in Geneva on September 20.

Marcus Brown, CEO of Young & Rubicam Group in Geneva said: "This is excellent news. It is proof that our creative talent in Geneva can compete at the highest level. We have over 50 years of experience in international, strategic brand-building in Switzerland. We continue to build on this to deliver impressive results for our clients. Celebrating successes together with our clients makes it all the more rewarding."