Agency at the airport: truck tarpaulins are back in circulation
At this year's Swiss Dialog Marketing Awards, the agency "Am Flughafen" was honored with a Gold and a Platinum Award for the Scherrer Transport newsletter printed on truck tarps. Now the story continues.
To prevent the truck tarpaulin from filling the recipients' garbage cans, the addressee is asked to complete the form integrated in the newsletter and return the entire truck tarpaulin to Scherrer. This ecologically exemplary disposal is rewarded by the textile logistics specialist from Eastern Switzerland: For the current issue, the company is sewing a laptop bag made from its newsletter for each person who returns it and giving it back to the original recipient.
Responsible at Alois Scherrer, St. Margrethen: Andreas Scherrer (owner), Roger Trösch (marketing). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text).
