FBM realizes annual report for SVIT
FBM Communications has created an annual report in exercise book style for the Swiss Real Estate Association SVIT.
The unusual annual report, whose design was based on an old exercise book, contains coffee stains, sketches, notes and ink blots. The Zurich agency FBM Communications thus implemented SVIT's brief to design a bold and independent annual report that had never been seen before in this form. "In the end, we decided to design the annual report like a school exercise book, because SVIT is also bold, innovative and offers apprentices and professionals a wide range of training and further education opportunities," says Carmen Schiltknecht, Managing Director of FBM Communications. Tayfun Celiker, Director of SVIT, is also delighted with the visually unique annual report: "We are receiving positive feedback all round. The sometimes self-deprecating and witty elements of the annual report are well received by all target groups and skillfully lighten up the relative dryness of an annual report".
The SVIT annual report was produced in three languages: German, French and Italian.
Responsible at SVIT: Tayfun Celiker (overall responsibility), Martina Rutschmann (coordination). Responsible at FBM Communications: Carmen Schiltknecht (CD & Consulting), Dani Käser (AD), Renate Nusser (Graphics), Julia Trunkwalter (Order Processing), Elie Kerbage (PR & Media Relations).
