Gassmann: Campaign for Energy Service Biel
Gassmann Media is running a cross-media campaign for Energie Service Biel to publicize the figure of "Eric Watt" in Biel and the surrounding area.
Energie Service Biel's (ESB) new communication campaign has been running since mid-September. The cross-media campaign with print, online, TV, radio and poster advertising aims to publicize the "Eric Watt" character and the new online platform Ericwatt.ch in the Biel region, as detailed in a press release. The campaign was realized for the bilingual city of Biel in German and French. ericwatt.ch" provides users with information on the topic of energy.
The campaign concept, media strategy and design of the advertising subjects were created by Gassmann Media. Energie Service Biel developed the content concept and was responsible for all the texts on the website.
Responsible at Energie Service Biel: Andrea Wucher (Head of Marketing and Sales), Peter Kissling (Head of Product Management and Communication). Responsible at Gassmann Media: Michael Sutter (Project Manager), Imran Dzemaili (Account Manager), Reto Flühmann (Head of Creation), Stöh Grünig (Photos), TeleBielingue Videoproduktionen (Production/Animation TV spot).
Phase 0:
//www.youtube.com/watch?v=zDSxT3UReFM
Phase 1a:
//www.youtube.com/watch?v=9ffTEmvdyUo
Phase 1b:
