Publisuisse: Campaign calculator launched
Publisuisse uses an online tool to show that TV advertising is also possible with a small budget. Kampagnenrechner.ch roughly calculates the costs of TV campaigns.
The campaign calculator provides a simple initial overview of the reach and investment of an advertising campaign in SRG SSR programs. "In marketing and communications training, it is often taught that a TV campaign is only possible with an investment of half a million or more," says Martin Schneider, Director of Publisuisse. "We want to finally put an end to this prejudice." There are enough examples of effective campaigns with much more modest budgets, emphasizes Schneider.
The newly developed tool provides an important overview for decision-making and shows what can be achieved with which budget. Under Campaign calculator.ch the number of possible spot broadcasts and the resulting reach of the advertising campaign is calculated with just one click - for any budget. A possible placement plan for the spots, taking into account the program environment, is also displayed. This can be customized as required. The campaign calculator is available for the whole of Switzerland. It is free of charge and available in three national languages.
Responsible at Publisuisse: Oliver Hofer (Head of Sponsoring / Communication), Reto Burkhalter (Head of Communication), Rainer Binggeli (Head of E-Channel), Roland Kopf (Head of Rese-arch), Daniel Bigler (Head of Media).
