Neo Advertising strengthens itself fivefold
Neo Advertising announces the arrival of new sales staff to strengthen its presence in various advertising markets and improve its relationship with clients (advertisers and media agencies).
On the national market, Daniela Rodier joined the company as Account Manager on June 3. With her, the team consisting of Stéphane Doré and Igor Sokolov is strengthened. The goal of her work is to expand the portfolio of clients and potential clients on a regional and national level for all Neo Advertising products. With a degree in business and communications, she already has experience in out-of-home and digital OOH. She started her career at Cesanamedia, a company representing various international media to Swiss advertisers.
In the local market, Neo Advertising strengthens its presence in the cantons of Vaud and Geneva and welcomes two new account managers and two new key account managers. All of them are working under the leadership of John Rossi, Sales Manager of Western Switzerland.Céline Duret (Account Manager Geneva) and Olivier Bosson (Key Account Manager Geneva) joined the Neo Advertising teams on June 17. Duret has six years of experience selling advertising space in the magazine press in western Switzerland. Bosson also has several years of experience in the French press and most recently worked in the Geneva team of Swisscom Directories/LTV Yellow Pages, better known as Local.ch.
Simone Huguet-Gerster (Account Manager Vaud) and Pascal Gebhart (Key Account Manager Vaud) also joined the teams at the beginning of the summer. Gebhart was employed for ten years as Account Manager at the free weekly newspaper Lausanne Cités. After working for several years in various communications departments of large corporations, Simone decided to become an independent communications consultant.
With this reinforcement, Neo Advertising aims to accelerate growth and develop sales figures in the new shopping centers. In addition, since the beginning of the year, Neo Advertising has been making substantial investments to renew existing installations (Wankdorf Center in Bern, La Praille in Geneva, Tägipark in Wettingen) and install new fixtures (Volkiland in Zurich, St. Jakob in Basel), thus further expanding its market-leading role in digital display.
