Swiss Text Award 2013: The winners

On Friday evening, the atrium of the HWZ Zurich University of Applied Sciences served as a gathering place for creative copywriters. They met in the atrium for the 2013 Swiss Text Award ceremony. The Swiss Text Academy and the HWZ Zurich University of Applied Sciences presented eight “Copywriter’s Feathers” to outstanding copywriters.

The winners of the 2013 Swiss Text Award are:

Junior copywriter

Category: Customer Magazine/Employee Magazine/Annual Report:
Christina Huber – «Spitex Moves,» Customer Magazine

Category: Mailings/Flyers/Brochures:
Antonia Bekiaris – «Better Together»

Website/Digital Publishing Category:
Ennio Cadau – «Orange Prize Shuffle App»

Advertisement / Poster:
Patrick Bucher – «Swiss Hemophilia Society»

Senior Copywriter

Category: Customer Magazine/Employee Magazine/Annual Report:
Sabine Hunziker-Schmid – «Complete Works»

Category: Mailings/Flyers/Brochures:
Petra van Laak – «Bildhaus»

Website/Digital Publishing Category:
Martin Rutishauser and Matthias Troller – «Trollhauser»

Category: Advertisement/Poster:
Brigitte Baur – «Kreuz,» Advertisements

The Swiss Text Award

The Swiss Text Award was established by the Swiss Text Academy primarily as a prize to promote emerging talent: The jury recognized young copywriters for their use of modern German business language. Since an increasing number of senior copywriters have been applying for the Swiss Text Award in recent years, the Academy expanded the award for senior copywriters to three categories in 2009 and added a fourth category, «Advertisement/Poster,» this year.

The Swiss Text Academy

One of the Swiss Text Academy’s founding purposes is «the promotion of the German language in the media and business.» The Academy aims to achieve this goal not only through its educational and continuing education programs but also through regular scholarly research—both in German-speaking Switzerland and in other German-speaking countries.