IAB Mobile Compendium 2013/2014
Mobile internet is playing an increasingly important role for advertisers. IAB Switzerland, the trade association for digital advertising, has therefore updated its Mobile Compendium, which was first published last year.
With the rapid growth of mobile devices in Switzerland, IAB Switzerland aims to accelerate their use as a sales and marketing tool. The Mobile Compendium 2013/2014 offers a guide to mobile advertising.
Furthermore, the use of mobile devices (divided into cell phones and tablets) is analyzed. The focus of the Mobile Compendium is on the topic of mobile advertising media as well as tracking and targeting. The topic of mobile sites versus mobile apps is also a component of the compendium. Finally, some best practices are presented in detail.
The current Mobile Compendium can be ordered free of charge as a PDF or in the print version from IAB Switzerland ([email protected]).
In addition to the Mobile Compendium, the IAB Academy is offering an in-depth seminar on mobile marketing on October 2 and 3 and December 4 and 5, 2013.
