Last but not least: Jii！Jii！Jii！
In many ways, the Japanese are in a pretty wacky league of their own. In advertising, for example. Clear the stage for the Jii lighter.
It is not only the Japanese TV shows that cause confusion, admiration and head-shaking in the West. In other respects, too, we keep receiving news from the land of the rising sun in the category "What a lot there is". For example, women who have their teeth artificially worsened in order to conform to the childlike, innocent Yaeba look. Or vending machines that spit out not cigarettes or sweets, but used women's underwear. Toilets with the equipment of a wellness hotel. And and and. Japanese advertising is also very popular. Youtube makes it possible that suddenly the whole world can participate in the strange, cult-like creative outpourings. On the video portal, compilations with Japanese advertising are attracting a lot of interest.
The spot for the Jii cigarette lighter is a new addition to the viral distribution spiral. Charged via USB, the thing makes life difficult for conventional disposable lighters. And the song... Roll the film! (hae)
