Joiz and Adidas launch hip hop show

According to the announcement, the program will focus on hip-hop culture that goes beyond the usual clichés such as cars, bling-bling and half-naked women. Creative artists, youth culture, street dance, rap history or freestyle events. But there are also fun experiments: Joiz sends leg-hugging rockers to a hip-hop concert, for example. In keeping with the sponsor Adidas, the show goes back to the rap roots of Run DMC and Co.

The interactive show is hosted by Uğur Gültekin aka Modo, who has made a name for himself as a rapper in recent years and is strongly networked in the scene. Uğur is the host of the Freestyle Conventions collective and has hosted countless hip-hop events, battles and big events. "The most creative and active subculture in Switzerland is finally getting airplay! If the show is only watched by all my homeboys and flygirls, it will be a fat party," says Gültekin. The show will be broadcast every Friday at 5:30 p.m. starting September 6, 2013.