Gloomy outlook for the TV industry
TV 2.0 Summit speaker Dirk Specht (Frankfurter Allgemeine Zeitung) predicts that the TV industry will face «a lack of digital revenue, cost-cutting measures, and the demise of broadcasters.».
As a print representative Dirk Specht (Head of Business Development Electronic Media at FAZ) is certain: "The TV market will experience a similar structural development to print." The signs of this are similar to when it all began for print publishers: "Growth is obviously no longer there and profit increases are only possible through cost-cutting and consolidation measures." In particular, he sees the business model of TV broadcasters under threat and, as with print, fears the mistake of not developing new models in digital markets. Excerpts from Dirk Specht's analysis of the moving image business are available at Tv2summit.ch to find.
Specht's theses will also be addressed at the TV 2.0 Summit by renowned opinion leaders and experts from the national and international media and advertising industry, as detailed in a press release. From the head of digital at the renowned BBC Worldwide to ARD programme director Volker Herres: they and many more will meet at Zurich's Kaufleuten on 28 November 2013 to discuss the TV business of the future in presentations and panel discussions - including the successful monetization of content. Werbewoche is once again the media partner of this year's event.
