Alpha 245: Budget lines are also available for the little ones
The Alpha 245 agency has pointed out for the Rössler bakery that budget lines do not only exist at the large retailer next door.
The Rössler bakery is very close to a large retailer. One problem: many people no longer make the trip to the village bakery to buy their bread before or after their bulk shopping. And Alpha 245 shows that it doesn't have to be more expensive and does indeed have its own budget line with a poster that is very much in the style of a well-known budget line. But still a little different.
Responsible at bakery Rössler: Ruth and Urs Rössler (owners). Responsible at Alpha 245: Diana Rossi (Creative Direction), Fabian Windhager (Text), Kathia Le Bescont, Hekuran Avdili (Art Direction), Andreas Aebischer (Consulting), Chavela Zink (Photography), Pam Hügli (Overall responsibility).
