Futurecom: MUI study published in the iBook store
As part of the MUI (Media Use Index) study, the Y&R Group Switzerland conducts an annual survey of Swiss consumers’ media usage and information-seeking behavior. Futurecom has now made the key findings available as an e-book in Apple’s iBookstore.
In 2012, a special focus was placed on people over 55 (so-called silver surfers) and their behavior was compared with that of digital natives and digital immigrants. This writes the agency in a statement on Wednesday. To make the most important findings of this study available as an e-book in Apple's iBookstore, the agency did not use the EPUB format, but rather the iBooks textbook format, which allows graphically sophisticated publications for the iPad. The digital booklet entitled "MUI 2012" is now available in the iBookstores Switzerland, Germany, Austria, UK and USA.
Responsible at Y&R Group Switzerland: Urs Krucker (Head of Strategy), Ivan Kellenberger (CIO), Martin Sauter (CKO).
