TV market: cable networks lead by a wide margin

In the broadband Internet and telephony markets, the cable networks recorded growth of just under 12 and 15 percent respectively compared to the previous year. This was stated by Swisscable in a press release on Tuesday. Despite strong competition, the Swiss cable networks succeeded in maintaining their leading position in the TV market in the second quarter of the current year. With 2,706,700 cable TV subscribers, the cable networks have more than three times as many customers as their second-placed competitor (see chart below).

Solid growth in cable Internet and cable telephony

In broadband Internet and telephony, the cable networks recorded solid growth of just under 12 and 15 percent, respectively. As of the end of June 2013, around 1'013'000 customers were thus using cable Internet and over 600'000 customers were using cable telephony. Internet growth is particularly important for the industry, Swisscable writes in the statement. It said it is convinced that the potential is far from exhausted. "Cable Internet will continue to grow because the demand for fast Internet connections is increasing," says Claudia Bolla-Vincenz, managing director of Swisscable.

Swisscable is the trade association of Swiss cable TV companies. It is made up of 225 companies, both private and public, supplying more than 2.7 million households with radio, TV, HDTV, Internet, telephony and other services.