Transformer: SBB campaign conjured up out of thin air
The Transformer agency carried out a regional information and awareness campaign for SBB.
The overcrowded S-Bahn trains at rush hour are well known to many public transport commuters. What is less well known is that there are alternatives with free seats on many routes. These are now the subject of a regional information and awareness-raising campaign by Transformer: posters and advertisements refer to a booklet with all the alternative options and other useful tips.
